No matter website, app or Wechat mini app, you need to track the user behavior data. Based on those behavior data, the product team can make decision and improve the product. We help our client using Google Tage Manager to implement Google Analytics Tracking. So that all the behaviour data will be send to Google Analytics. With the most power free analytics tool, your team can have endless insights of the real users and know what they like and what they don’t like. With the help of encoded userid, you will know when, who did what and how they did it. Accordingly, you can make decision, change and improve the feature. For App, we suggest our clients to use Firebase as the tracking tool. It also comes from Google. …

Exprienced Moderator Taylor Zhao is one of the most experienced user researcher in Shanghai and even in China. In past 10 years, Taylor worked on hundreds of research projects, including usability testing, focus group, in home visit, card sorting, shop along and other research activities. As a user researcher, Taylor also knows lot of about design, so he can make a lot of valuabe suggestion on your design work. He is also an data analysis expert and can help your team make design decision with the collected data. Rita Ai is another experienced user researcher. Rita has help conduct dozens of usability testing, focus group, contextual inquiry interview and phonecall interview projects. Rita’s strength is on her easy to go personality, which gives her a lot of advantage …

We were founded in 2010 and about 8 years old. When we are founded, we didn’t have any client. After 8 year, we have more than thirty clients that include fortune 500 companies, such as HP, SAP, Autodesk General Motor,Otis and Whirlpool, who trust Smartdesign and its service. Not only work we for fortune 500 large enterprises, but also we proactively help small and medium companies, i.g. EF,Consumer Connection, Pactera, Guangwen, Kohl’s Group，MMID etc. to achieve their research goals. Our UX research service is well recognized by our happy clients.

We keep flexible to customize our services according to client objectives. Each research has its unique goal, and we are not expecting to develop a standard service to serve different and different projects. To make project move forward, our schedule always aligns with our clients. We know that our clients are need to coordinate between different stakeholders under deadline pressure. Change is somehow inevitable. So we are always ready for changes, even in the last minutes. Our goal is to know the problem early, to propose a solution quickly and to execute the plan firmly. In this way, we can help you become more successful. We keep flexible to customize our services according to client objectives.

As a service provider, we believe that Quality is alway the No.1 priority. We win opportunities mainly by word of mouth. So we have to cherish every opportunity and try our best to make each client satisfied. To achieve this goal, we keep focused and just do what we are good at. Not like other UX research or marketing research companies, we don’t expand our business too much. We grow slowly, but we grow with firm and steady steps. We don’t spend money in promoting ourselves because we believe that the best promotion is always through a happy client. Now, 80% of our business is recommended by our clients.

Data has become more and more important for every company, no matter it’s an online company or an offline company. Data can help make decision more precisely and quickly. The fact is that many companies need data analysis, but they don’t have skilled person who can handle data analysis well. Shanghai Juzhe UX Research can help on this. In past years, we have successfully applied big data analysis skills into traditional user experience filed, which changes the way to look at data. It’s never so easy to view data from different angle and dig out useful insights eventually.  We provide the following data analysis service: Data collection For an online company, we can help to collect user behavior data through Google Tag Manager and Google Analytics for website …

  We think it’s very expensive to own a usability lab and meeting room if you don’t use it too often. So we create a professional usability lab to share with our customers. We only charge the basic cost and management fee. We also have close partners who can provide facilities in an areas that are convenient for you and the participants. It’s also more flexible for us because different clients prefer for different facilities in different areas.  

A contextual inquiry interview is usually structured as an approximately one and half to two hour, 1on1 interaction in which the researcher watches the user do their normal activities and discusses what they see with the user. Contextual inquiry interview has the following advantages: Open-ended nature of the interaction makes it possible to reveal tacit knowledge , knowledge about their own work process that users themselves are not consciously aware of, which was very hard for researchers to uncover. The information produced by contextual inquiry is very detailed. Other research methods such as surveys produce high-level information but not the detailed work practice data needed to design products. It is very difficult to get this level of detail any other way. Information produced by contextual inquiry is highly …

Focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. During this process, the researcher either takes notes or records the vital points he or she is getting from the group. Care should be noted to select members of the group carefully for effective and authoritative responses. In most case, a focus group is a survey method to collect the views of users on software or a website. This marketing method can be applied to computer products to better understand the motivations of users and their perception of …

Usaiblity testing is one of the most often used research methods in the user experience field. It is a technique used in user-centered design to evaluate a product by testing it on target users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the product. Usability testing focuses on measuring a product’s capacity to meet its intended purpose. Examples of products that commonly benefit from usability testing are consumer products, websites or web applications, computer interfaces, documents, and devices. Usability testing measures the usability, or ease of use, of a specific object or set of objects, whereas general human-computer interaction studies attempt to formulate universal principles. Smartdesign provides a full package of usability testing service, including participant recruitment, …