No matter website, app or Wechat mini app, you need to track the user behavior data. Based on those behavior data, the product team can make decision and improve the product.
We help our client using Google Tage Manager to implement Google Analytics Tracking. So that all the behaviour data will be send to Google Analytics. With the most power free analytics tool, your team can have endless insights of the real users and know what they like and what they don’t like. With the help of encoded userid, you will know when, who did what and how they did it. Accordingly, you can make decision, change and improve the feature.
For App, we suggest our clients to use Firebase as the tracking tool. It also comes from Google. With the encoded userid, you can analyze the cross platform user behavior. If you want, you can export all raw data into Google Big Query and use Tableau to do further analysis.
For WeChat mini program, we also suggest Google Analytics. One free tracking too, serving all your products.
We are looking forward to helping you design, plan and implement the tracking tool as you develop your products. As soon as the product is released, you got data immediately. Never too be a blind man anymore.