Focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. During this process, the researcher either takes notes or records the vital points he or she is getting from the group. Care should be noted to select members of the group carefully for effective and authoritative responses.
In most case, a focus group is a survey method to collect the views of users on software or a website. This marketing method can be applied to computer products to better understand the motivations of users and their perception of the product. Focus group implies several participants: users or future users of the application. The focus group can only collect subjective data, not objective data on the use of the application as theusability test for example.
To test concepts or gather ideas in the early stage of the product development, we apply focus group to help go through marketing or design concepts and collect user feedback. Usually, if our clients are from western countries, we also suggest to use simultaneous translation for better understanding. We also prvides note taking, remote online broadcast. So our clients don’t need to spend big money in sending your whole team to China. Our high quality recruitment give us advantages on focus group discussion: 1. extremely low no-show rate, never waste client time; 2. recruit the right people, alll discussion will be around the research topic.